Levi’s Organic Denim: Acid Wash or Greenwash, you decide…
I wrote earlier about larger multi-national stores offering organic cottons and eco-friendly clothing. I was genuinely excited about being able to find some good organic alternatives to traditional cotton because as I mentioned before the standard industrial way to grow, harvest and dye cotton is like chemical warfare. The amount of pesticides that go into cotton growing is enough to kill a cow…umm…well..actually more like cow(s)…like thousands …and humans and..well,..you might be getting the point..the chemcials pretty much kill every living thing for miles around but no need to worry because you are safe…ha! just kidding.
Anyway, our friends(not really) over at Levi’s are actually putting out pants/jeans that are made from organically grown cotton(no pesticides..Yay!) and as well 1) they don’t look like burlap sacks and 2)they don’t cost an enormous amount. So , it makes it easier for those of us who are on a budget to be more eco-friendly and still remain fashionable. By fashionable, I mean that Levi’s can still pass in most circles as a stylish brand and their quality is usually quite good. Please note: I am still uninformed about their labour practices and wouldn’t take their corporate “word” for it.
The main reason I have posted Levi’s on this blog is that they, unlike H&M and The GAP, seem to actually have stock of the organic product in their stores. Not to downplay either H&M’s or The GAP’s organic offerings but they are totally weak, lame, completely limited, out of stock and..well…maybe I am just being overly dramatic but the way they played up the “organic” thing kind of looks a little shaky now! I am almost about to call them both out for “greenwashing”(which basically means lying about their eco-offerings to get publicity and traffic in their stores) however I am going to scope out a number of their stores again to be sure.
So beware and buy smart!













Steven Saldebus is a clothing designer/entrepreneur currently exploring the use of recycled and sustainable materials for use in fashion.
This blog about trying to live a smarter, more progressive life while absorbed in consumer culture.
Enjoy